Leslie Adams is sales director at Reach Africa. Reach Africa enables local and international content providers to reach diverse cultural and dynamic audiences in Africa. Holding the exclusive media sales rights to VIU South Africa, the country’s largest advertising video on demand (AVOD) streaming service, Reach Africa is leading the charge for free ad-supported TV (FAST) across the continent. An expert team with six decade’s worth of accumulative media experience and an in-depth understanding of the African landscape enables Reach Africa to connect brands and audiences in innovative ways.