Lindiwe Kwele is the CEO of the Johannesburg Tourism Company. One of the City of Johannesburg’s Municipal Entities, Johannesburg Tourism Company (JTC), is a destination marketing organisation, dedicated to promoting tourism growth in Johannesburg. The primary function of the JTC is to promote Johannesburg as a business, lifestyle, sport and leisure destination both locally and internationally. Its operations include running a Convention & Events Bureau, a Visitor Services Information Bureau, as well as co-ordinating city-wide tourism marketing programmes, along with tourism information gathering and analysis.