Loyiso Twala is chief creative officer at McCann 1886. Making the move from executive creative director at Draftline, Twala brings multi-faceted creative expertise to McCann1886. He is an idea engineer in the business of visualising ideas, selling dreams, moulding aspirations, defining conquests, driving passions & heightening awareness so as to enrich lives. With two decades of experience in the creative arena of the advertising industry Twala worked for FCB, Joe Public, The Agency and McCann Joburg on national and international brands within the product and service categories, spanning across private to public sector accounts.