Lucinda Boddy Articles 6

Lucinda Boddy is the MD of Livewired Public Relations Boddy began her career doing the public relations for cause related marketing company, Shoshaloza Marketing. Here she cut her teeth on campaigns such as the well-known CANSA Shavathon campaign. With this foundation behind her, she then amassed critical agency experience at two well established Public Relations agencies: Inzalo Communications under Bridget von Holdt and travel PR specialist, Lesley Simpson Communications.It was during her time at Inzalo Communications that Boddy won a Gold Prism Award for work done on a campaign ‘Action for a safe South Africa’ – an accolade which she notes as one of the highlights of her career. It was her passion for the industry and drive to get to experience it in greater depth that brought Boddy to Livewired Public Relations. Boddy quickly rose through the ranks to become account director, responsible for overseeing delivery and performance on all of the agency’s accounts, as well as managing a team that has more than doubled in growth. In addition, she streamlined reporting processes which improved data analysis allowing the team to improve client results and took part in the search for new business and pitches.