Lyndon Barends currently holds the position of Managing Director: Strategy, Sales & Marketing at Arena Holdings.
Lyndon has a BA in Psychology & Sociology, BA (Hons) in Social Development, Diploma in Personnel Management, MBA (International General Management) from Richmond Business School in London and Certificates in Strategic Thinking and Leading Organizational Change (Emeritus Institute of Management, MIT).
Lyndon is a results-driven change leader and former CEO with extensive business restructuring, change management, organizational design, strategic planning, brand management, and general management experience acquired in Media, IT, banking, education, and sporting industries. His extensive network was garnered during his stints, amongst others, in Standard Bank (Portfolio Head Group Transformation, Director in Marketing & Sponsorships Division), Primedia (CEO of Primedia Sport), the South African Olympic Committee (CEO), and during his time spent as an entrepreneur in the IT industry (CEO). He is passionate about community and education. Besides guest lecturing he often runs marathon to highlight and raise money for social causes.