Lynne Gordon is managing director of the Added Value Group in South Africa. ynne spent the first half of her career in classical marketing at P&G, the world’s leading Consumer Goods company. She worked in SA, as well as in developing markets around the world, focusing on brand development & strategies for growth. Lynne has spent 8 years since in mobile, first running marketing for Nokia in Africa, and then establishing and running Brandtone, a successful mobile marketing agency in SA.

She now runs the team at Added Value in SA, focused on brand solutions to unlock growth for our clients. In her spare time she reads, loves to travel, and enjoys time with her 8-year-old daughter. Follow her on Twitter @Lynne_Gordon