Matona Sakupwanya

Matona Sakupwanya Articles 2

Matona Sakupwanya is General Manager at the Radio Advertising Bureau SA. The one time station manager of Metro FM has extensive experience in radio, having come through the ranks in sales and marketing, to eventually managing South Africa’s biggest commercial station. Most recently, Sakupwanya was general manager of media company,

Radio – live and kicking

Posted By: Matona Sakupwanyaon: January 23, 2014In: Radio

With the imminent launch of one of the biggest projects to hit the SA media and marketing sector – the unveiling of radio’s new trade positioning, it’s safe to say that if there’s a medium to ‘watch’ in 2014 – it’s radio! The project, which will undoubtedly shift the thinking around how the medium of […] Read more

Trends 2013: Radio and the return of the jingle

Posted By: Matona Sakupwanyaon: December 20, 2012In: Advertising

Still one of the most outstanding radio campaigns within the South African radio sector in 2012 is undoubtedly the popular ‘Steve’ campaign. In a traditionally conservative business sector, it’s fair to say that it’s been a bold and rewarding move for FNB to place their entire budget for a major division on radio, demonstrating that […] Read more