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MediaPost Communications is an integrated publishing and content company whose mission is to provide an array of resources to super-serve media planners and buyers.
Our established and respected publishing history starts with our founder and publisher, Kenneth Fadner, who created AdWeek magazines, and continues with our editor Joe Mandese, a longstanding veteran in media and journalism. In the early 90's while running Adweek, Ken, identified a real need to serve the media buying and planning community with information and resources to help them make better decisions....
Late last week, Twitter CEO Dick Costolo discussed the company’s growing role not just in how people consume traditional media’s...
In today’s digital marketing world, Facebook, Twitter, LinkedIn, YouTube and Pinterest have become a powerful identity and communications grid that...
Facebook advertising budgets for consumer brands in recent years often were guided by goals like “become social,” “grow presence,” and...
Who said mobile check-ins were just for humans? They also work well for sharks, including great white sharks. Great white sharks? Max...
When will creative catch up to targeting? Is it even possible for that to happen? The answer is (most likely) yes. By...
I hate politics. Politics is like your underwear -- I know you have them on, but I really don’t want...
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