The New York Times obituary section is the city’s toughest club to get into. First, you have to die. Second, of the 150 000 people each day who are eligible, the Times selects only one or two people to get in. Given these long odds, who from our industry might eventually make it past the […] Read more
I’ve been writing this column for about 11 years now, and I’ve never missed a week. In that time I’ve listened a lot and spoken quite a bit, and I routinely have to answer the same question: Where do my ideas come from each week? Cory Treffiletti asks, ‘Where Does Inspiration Come From?’ in a column […] Read more
For 10 years I worked on the partner side of the marketing business, both as an agency executive at MEC and then as the co-founder of Pictela, an ad tech firm. Now, as the CEO of an enterprise technology company, I’m a pure marketer — and it turns out that this side of the business […] Read more
Today is the day digital display becomes the centerpiece for all your marketing efforts, including offline ventures like TV, radio and print buying, says Cory Treffiletti. Ask yourself a question: How much money do you spend on audience research to better understand who your audience is, whether it’s focus groups or in-market research? Now ask yourself: […] Read more
For mobile advertising to succeed as a viable opportunity for advertisers, mobile needs to learn to value its own inventory better than it currently does — and convey the perception of that value to marketers, says Cory Treffiletti. The simple fact is, there’s more potential advertising inventory on mobile devices than there is on the desktop. […] Read more
January is a popular time to get a new job in advertising, especially for salespeople whose Q4 bonuses and commissions have been paid out. But how do you find the sales job of your dreams? Matt Straz offers some advice. For some answers, I spoke to Ellie Windle, sales director at MediaMath and former executive […] Read more
