Melissa McNally holds an MA in research psychology from the University of the Witwatersrand. She has over 15 years of industry research experience and has worked with some of the largest commercial radio brands in South Africa. McNally is currently the research and analytics manager at Kagiso Media and sits on the BRC Board, the BRC Radio Research Committee, and the NAB Funding Committee. She is actively involved in industry research and has been involved in driving the research efforts for the South African Infinite Dial study.