You know those days when you get home from work and your partner asks you what you did that day and all you can say is ‘I answered emails’? Email takes up a lot of our time. We spend all day in our inboxes. We reply and send and ask. It makes sense that shorter […] Read more
There are four important, mostly static, pages on your blog that you probably neglect. They are the ‘About Us’, ‘Personal Bio’, ‘FAQs’, and ‘Contact Information’ pages. You have probably noticed that there are millions, if not billions, of blogs out there. Some of them share the same content you plan to share. This can be […] Read more
Today, it seems that everyone is a blogger. Setting up a blog is simple. If your mother can set up a Facebook profile, chances are she will be able to set up a blog, writes Mia Botha. So, if it is that simple, why are you not blogging? Not everyone wants to write about his or her life. […] Read more
How long should a blog post be? This is a question I have asked and people have asked me when I teach The Social Brand. I have Googled it and Googled it again. The answers are wide and varied, says Mia Botha. The most definitive answers are outdated, because Google changes their algorithms 500-600 times a […] Read more
ATM, EFT, SME, GST are acronyms used by banks to cover up what looks like stealing. IUV, IV, ECG are words used by doctors to justify fees that are sometimes triple medical aids’ rates. The more acronyms used in one sentence the more expensive the doctor will be. SARS? Need I say more? Plain Language […] Read more
