With over 20 years of experience in marketing and advertising, Michelle Beh has launched a wide range of marketing projects that range from brand-driven TVC led campaigns to digital direct marketing, from on-the-ground activation events to influencer and PR engagements.

Some of the other brands she has worked on include BMW, Burger King, Citibank, Development Bank of Singapore, Great Eastern Life Assurance, Heineken, HP, Hyundai, Nedgroup Investments, Nokia, Old Mutual Wealth and Asset Management, Pernod Ricard SA (Jameson, Chivas Regal, Absolut and Malibu), Singapore Telecommunications, Singapore Tourism Board, Unilever, Windhoek Beer and Zurich Insurance.

Her passion lies in connecting creativity, innovation, consumer insights and brand-led approach to drive business results.