Morteza Abolhasani joined the Open University Business School as a Lecturer in Marketing in 2017. He received a Civil Engineering and a Bachelor of Business Administration degree, followed by an MSc in Consumer Marketing and a Ph.D. in Marketing from the University of Liverpool.

Research interests
Morteza’s main research interests focus on consumer behaviour, consumer psychology, and sensory marketing. Following on from the programme of research in his doctoral studies including examining the effects of background music in advertising, he is embarking upon exploring the effects of music in/congruity upon consumers’ affective, cognitive, and behavioural responses, as well as their lived experiences of musical consumption in advertising and service/retail environments.