Nkanyezi Masango is group executive creative director at King James and associate director at Accenture Song. Masango's career began at TBWA Hunt Lascaris in 2002 as a copywriter. When he discovered that creativity has no cultural boundaries, he decided to take his talents to TBWA Hong Kong in 2007. And immediately got the once-in-a-life-time chance of working on adidas for the Beijing Olympics. He returned to SA in 2011 and helped Y&R Cape Town to win Medium Agency of the Year in 2016 (Financial Mail). His work has been recognised multiple times at Cannes Lions, D&AD, One Show, Epicas, LIAs, New York Festivals and Webbys. In South Africa, he’s won countless Loeries and 2 Ad Of The Year awards consecutively, at the Creative Circle.