Odette van Wyk

Odette van Wyk is Group Head of Advertising (Retail Media) for the Takealot Group. built a career in both marketing and digital disciplines – with a strong focus on strategy, digital and performance marketing, and CRM. She is particularly passionate about the point where the three intersect; by using multiple channels, technologies, and touchpoints to acquire a 360-degree view of a customer or brand.

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