Awarded as the first black Mr South Africa in 1994, Paul Phume is a recognised public figure, modelling for commercials such as Sales House, Telkom and Appeltiser in the 90s. He established a marketing agency titled Blackmagic Communications in 1996 while branching out onto other brands such as BMW Sandton, Rolls Royce and Ducati South Africa. Paul took over Ducati SA in 2007 and is now the sole importer of Ducati products i.e bikes, accessories, parts, apparel.  With a passion for riding and racing on the track, he rode around the Kyalami in approximately 2 minutes on his 1098 Tricolore, a Ducati masterpiece that has won many awards. As an ambassador for Ducati, Paul ensures he participates in all Ducati events regardless of how small it is.