Cape Town born Paul Stemmet (No relation to the Noot vir Noot host) has a dream to be the driving force for change in the South African advertising industry. Stemmet holds an Honours Degree and a Post Graduate Diploma in Information Systems from the University of Cape Town. His qualifications have repelled him to achieve some major milestones globally; prior to his Directorship at Shinka, Paul’s career included a technical directorship in Germany as well as various consultancy positions throughout the UK, the EU and Saudi Arabia, not to mention his role of regional manager in South Africa for the mobility solution provider in Sybase, iAnywhere. Paul’s has also enjoyed occupying high profile positions at World of Avatar and Africa's largest social network, Mxit. When Paul's not trying to take over the digital advertising world, he loves to play squash, go camping and spend time outdoors (very ironic for someone in IT). Despite all these positions, he still considers the birth of his three year old son and six month old daughter his biggest achievements.