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Paurav Shukla is the Professor of Marketing at Southampton Business School, University of Southampton, UK. His research interests include cross-cultural marketing, comparative consumer behaviour, and marketing in emerging markets with a particular focus on luxury brands. Paurav’s career began in industry, and he continues to work hand in hand with industry as a researcher, practitioner and advisor.
Facebook's advertising policies have come under increasing scrutiny in recent weeks thanks to the Stop Hate for Profit campaign
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