With three decades of experience across the South African and UK media landscapes, Richard Lord is a seasoned strategist and industry leader who has held senior roles at FCB, The MediaShop, Meta Media and most recently as managing director of Starcom. From pioneering digital integration to leading strategy for heavyweights like Absa, Cell C, Famous Brands and Sanlam, Lord’s career is marked by multiple AMASA and Assegai awards for innovation and effectiveness. A self-confessed techno geek and Apple aficionado, he balances his professional life with a passion for overlanding, mountain biking, padel.