Dr. Richard I Purves is a Senior Research Fellow based at the Institute for Social Marketing and Health (ISMH), University of Stirling. Richard has been at ISMH since 2010 and in that time has developed extensive experience in mixed-methods research in public health and marketing with a particular focus on alcohol marketing. Richard has a strong track record of research leadership and significant experience leading and working on research projects involving alcohol, tobacco, gambling and High Fat, Salt and Sugar (HFSS) foods. Richard is particularly interested in using innovative research methods to study behaviour in a naturalistic environment.