I began my career in traditional marketing, which has afforded me the skills to be a leading marketer, with 15 years local and international experience in Marketing and Advertising. During these 15 years, I’ve launched, managed and sold a boutique pharmaceutical company and co-founded Have You Heard which has been identified as one of the 10 most innovative companies within South Africa by Fast Company Magazine. Additionally, one of my proudest moments was being recognised as one of the 30 most creative business leaders in South Africa, and one of the entrepreneurs under 30 to watch by Destiny Magazine.

The experiences and skills I have acquired during these 15 years contribute to my unique strategic approach to advertising- blending traditional marketing theory, influence, and behavioural science to yield maximum effectiveness for brands.