Facebook is a persuasion platform that’s changing the advertising rulebook
Facebook has evolved into a media and advertising giant. It’s helped create a new age of precise consumer insights.
Saleem Alhabash
Saleem Alhabash is an Associate Professor at the Department of Advertising + Public Relations, College of Communication Arts & Sciences, Michigan State University. His research focuses on the processes and effects of digital and social media within the context of persuasion. More specifically, he investigates the cognitive and emotional responses, and psychological effects associated with using digital and social media.
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