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Sean Reed is CEO of Fashion Media. Fashion Media offers the opportunity for brands to dominate all aspects of the shopping mall environment by running campaigns in conjunction with sister Unlimited companies Primall Media, Mall Active and TLC.
It’s not just window dressing, it’s also beeper sleeves, entrance posters, in-store lift and escalator branding, hanging banners and gondola ends.
Gone are the days when we relied purely on television and the revered rating to reach our target market. The...
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