Steven is the MediaScience Research Professor at the Ehrenberg-Bass Institute. His research focuses on viewer responses to media content and advertising. Much of this work is funded by the sponsors of the Beyond :30 project, who include many of the world’s leading TV networks and advertisers. Steven has a PhD from the University of New South Wales, and has published in Journal of Marketing, Journal of the Academy of Marketing Science and Management Science. He is on the editorial boards of Journal of Advertising, Journal of Interactive Marketing, and Communication Methods and Measures. He is the co-author, with John R. Rossiter, of the book Marketing Communications (Pearson Prentice Hall).