Cheryl Ingram is the managing director and co-founder of The Digital Media Collective, one of South Africa’s leading ecommerce agencies. TDMC has launched more than 200 e-commerce stores in the last three years, helping entrepreneurs and some of South Africa’s most esteemed retailers build profitable online retail channels. The agency is one of only four accredited Shopify Expert Partners in South Africa and is also a Google Premier Partner and Meta Business Partner.

Caleb Shepard, who as Media Director at TDMC, has a keen insider perspective on trends and movements in paid media at any given moment. He is a dynamic strategist and creative, with 7+ years experience in the digital marketing industry, a BCom degree specialising in digital marketing and is Facebook Blueprint certified.