Trendwatching Articles 1

Established in 2002, we help forward-thinking business professionals in 180+ countries understand the new consumer and subsequently uncover compelling, profitable innovation opportunities. goo260,000 subscribers and 1,200+ clients turn to trendwatching.com for global and African trends, insights and related innovations. On top of our team in Lagos, we also rely on teams and representatives in London, São Paulo, Singapore, and New York, and run a network of 3,000+ spotters in 90+ countries.

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