Virginia Hollis is founder of media agency, Magnetic Connection. She is a senior media strategist/director with over 35 years of experience in all aspects of media - buying, planning and strategy. Hollis has worked on a multitude of major clients across all sectors including: Coca-Cola, McDonald's, Famous Brands, SABC, Eskom, Peugeot. She has also lectured at the AAA School in Johannesburg, helping set the syllabus and the final exam. Hollis was awarded Media Legend status by the industry's MOST Awards in 2011 and most recently won the AdFocus Lifetime Achievement Award in 2019.