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Virginia Hollis is founder of media agency, Magnetic Connection. She is a senior media strategist/director with over 35 years of experience in all aspects of media - buying, planning and strategy. Hollis has worked on a multitude of major clients across all sectors including: Coca-Cola, McDonald's, Famous Brands, SABC, Eskom, Peugeot. She has also lectured at the AAA School in Johannesburg, helping set the syllabus and the final exam. Hollis was awarded Media Legend status by the industry's MOST Awards in 2011 and most recently won the AdFocus Lifetime Achievement Award in 2019.
When media agencies first started in South Africa, 25 years (or so) ago, it was a new, exciting and profitable...
Creating a television commercial is hugely expensive, but advertisers often prefer to spend that money rather than have six ads...
After decades in the industry, Virginia Hollis highlights the plight of media agencies. I’ve been involved in media agencies most...
Many of us have been back in the office for a while having returned to the same pace that we...
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