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Warren Moss is the founder of Demographica (www.demographica.co.za ), South Africa's largest digital email advertising company; they make use of email marketing as a way of branding, marketing, advertising, customer acquisition and sales.
As a natural born entrepreneur, Warren’s ADD nature fits well with the business and his multiple achievements in life, the most remarkable being the founding of Demographica, being a finalist for the ABSA Jewish Entrepreneur Award and a finalist in the ICT Young Entrepreneur of Africa.
Warren has been featured in numerous magazines, websites and newspapers, and regularly featured on radio, covering digital/email marketing topics. These include Enterprise Risk, Money Marketing, Marketingweb.com , AdVantage magazine, Business Day, Marketingmix.co.za, The Media Online, Talk Radio 702/Cape Talk 567 and Business IT Africa.
Email is the preferred means of communication. Consumers, journalists and editors are bombarded by hundreds of messages a day, some...
Around the world, SMS marketing campaigns are huge. The technology is simple, the communication is brief and to the point....
Tried and tested marketing practises of narrowly defining and targeting potential customers needs a radical rethink, writes Warren Moss at...
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