Email is the preferred means of communication. Consumers, journalists and editors are bombarded by hundreds of messages a day, some wanted, others not so much. But if you want people to take note of what you have to say, how do marketers and PRs ensure recipients even bother to open the message in the first […] Read more
Around the world, SMS marketing campaigns are huge. The technology is simple, the communication is brief and to the point. Done correctly, the cost-benefit ratio is excellent. But when it’s done wrong, an SMS campaign can seriously harm a brand. The ANC’s and DA’s mass SMS campaigns in the run up to the recent Local […] Read more
Tried and tested marketing practises of narrowly defining and targeting potential customers needs a radical rethink, writes Warren Moss at Demographica. It is for this reason that Demographica, South Africa’s largest digital email advertising company, embraces the broadening of target audiences when planning promotions and special deals. Some recipients of the advertisement might not be […] Read more
