Advertising
Boy, it’s really tough to change
Harry Herber sees where the industry has to go – but can’t see it changing fast. If I rewind to...
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New media now mainstream media, so where’s the adspend?
New media! That is how many people still refer to digital. But my question is, how can something that has...
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The secret of successful marketing lies in split seconds
The other day, I was having lunch in a deli. I was also watching the front door, which you had...
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In the dark about dark marketing?
Governments around the world are considering and increasingly approving legislation that seeks to reduce the public's exposure to the advertising and...
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Why rich content and native advertising are such an important partnership
The Wikipedia definition of native advertising is “a form of online advertising that matches the form and function of the...
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Can awareness and attribution live together?
For years, many folks in media have questioned whether brand advertising and ROI can live together well. Awareness, a key...
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