Michael Bratt

Michael Bratt Articles 542

MIchael Bratt is a multimedia journalist working for Wag the Dog Publishers across all of its offerings, including The Media Online and The Media magazine. Writing, video production, proof reading and sub-editing and social media. He has plied his trade at several high-profile media groups. A passionate writer, news connoisseur, sports fanatic and TV and movie addict, he enjoys spending time with family and friends, reading and playing x-box.

Data-driven insights, stable radio, and digital OOH drive Primedia’s growth

Posted By: Michael Bratton: December 12, 2018In: Broadcasting, Out of Home

Data optimised product offerings are a priority for Primedia Group CEO Omar Essack, as he looks to future growth for the media company. Read more

Behind the brand: Using sports sponsorship to boost local soccer talent

Posted By: Michael Bratton: December 11, 2018In: Advertising

Now in its third year, Unilever’s Sbonis’iDiski campaign for Shield has been attracting attention, using sports sponsorship to promote the brand. Read more

$The Awards Wrap: New Media scoops more awards, TBWA\Worldwide named Global Agency of the Year$

The Awards Wrap: New Media scoops more awards, TBWA\Worldwide named Global Agency of the Year

Posted By: Michael Bratton: December 11, 2018In: Awards, News

The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry. Read more

The Awards Wrap: Entries open for African SABRE Awards, FEPE International Awards, and INMA Global Media Awards; 2018 Financial Mail AdFocus Award winners

Posted By: Michael Bratton: December 04, 2018In: Awards, News

The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry. Read more

Insights into digital advertising revenue generation and content strategies

Posted By: Michael Bratton: November 30, 2018In: Digital Media

The Africa Digital Media conference, held last week, provided some fascinating insights into evolving revenue generation strategies for online media. Read more

Breaking News: Mapi Mhlangu to leave eNCA, Jeremy Maggs to take the newsroom helm

Posted By: Michael Bratton: November 28, 2018In: Broadcasting, News

After eight years at the broadcaster, Mapi Mhlangu is stepping away from eNCA, due to the strenuous task of fulfilling her role as editor in chief while working on her MBA. Read more