Advertising
Bold new move to include all players in agency strategising
Media agency The MediaShop has launched a new initiative that it hopes will help ensure that agency, advertisers and media...
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Creating quite a buzz around DStv ad
It’s created quite a buzz – from a number of perspectives. DStv’s HD television ad is a digitally animated creation...
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The fight against SMS spam
Despite SMS’s amazing longevity and the ability to adapt it for a range of personal and business communication needs over...
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AMPS 2011: Media maintaining, even growing, in tough times
The South African Advertising Research Foundation (SAARF) released the results of the 2011 All Media Products Survey (AMPS) this week...
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Hello and goodbye to Mad Men
The fifth season of Mad Men returned to US screens on Sunday night, to much fanfare and social media action. The...
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Path to Persuasion wave two a ‘powerful tool’ for planners
The groundbreaking Path to Persuasion research done by Ads24 last year has been boosted by new information gleaned as a...
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