The social media scene in 2016 is shaping up to be very different to the recent past. Apart from Facebook not putting a foot wrong, Snapchat seems poised for significant monetisation. Influential advertising decision makers are calling this innovative messaging service, Snapchat the one to watch this year. Many large brands are staking out their own Snapchat […] Read more
Looking at 2016, our online lives will continue to evolve and improve. My online predictions for next year include the increasing impact of internet TV on traditional broadcast television and the way in which new living spaces incorporate an online lifestyle. 1. Online living New lifestyle developments such as Waterfall City that mix work and living […] Read more
Twitter continues to surprise investors on the downside of growth expectations. Investor reaction to its most recent financial results show how hard it is to satisfy return-hungry stockholders. For these shareholders the only metric that counts is growth rate. For them Twitter needs to grow active users at a significantly higher rate than the 1.3% growth […] Read more
ShowMax was launched recently in a blitz of publicity and advertising. Tech insiders were quickly gushing South Africa’s Netflix has arrived. But has it really? I don’t think so. Not if you’ve actually got the real Netflix. Or HBO NOW, Showtime, Hulu, Amazon Prime Instant Video or even almost the whole Roku catalogue. The launch […] Read more
Another new media milestone was reached this year when web research company Parse.ly announced Facebook has overtaken Google as a referral source for news. The newsfeed now delivers proper news, in addition to breaded cats. Facebook has certainly become my favourite real news source. Following events unfolding has become so much easier, because Facebook’s algorithms learn what you […] Read more
One of the advantages of working at a hybrid marketing agency such as ours is the large variety of client businesses we have the privilege of getting to know. One day we’re herding Cats®, the next, we’re meeting orphaned baby rhinos in Kimberley. If we’re not launching a new robo-advice system, we’re creating a series […] Read more