Advertising

A new media-planning textbook was recently launched to great acclaim in the industry. PETA KROST MAUNDER finds out what makes...

In an open letter issued by the Marketing Association of South Africa on the  December 12, 2011, the association indicated...

The BBC has introduced a data management platform (DMP) that will allow South African marketers to mine audience data based...

Logically, the weekend is the busiest time in the shops. Long standing research supports it; retailers know it and understand...

Gone are the days when we relied purely on television and the revered rating to reach our target market. The...

Many of us in the ad and media world have difficulty solving our fundamental problems because we get way too...