Advertising

The groundbreaking Path to Persuasion research done by Ads24 last year has been boosted by new information gleaned as a...

The MediaShop, in its Shop Talk newsletter, recently released a wrap of 2011’s ad spend figures, and they looked better...

Marketing is all about psychology. It’s about culture. It’s about audience. These are simple facts, but the other fact is that technology...

Africa is often perceived as being aggressive and unstable, with only the bad aspects highlighted. Many South Africans seem reluctant...

There is said to be pending ‘government legislation’ suggesting that five percent of community media’s ad spend must be committed...

Across industry sectors, talent poaching has become more prolific in an age where differentiating oneself is non-negotiable, given the global...