Advertising

After writing this column for 23 years, I’ve learned some basic habits to help stay fresh. One of those habits...

A person’s attention span while watching an advertisement on an average video platform is 2.5 seconds, according to attention technology...

Everyone who watches streaming TV — all of us — knows that we get way too many of the same...

Strategy, once regarded as a ‘nice to have’, is today an integral and very necessary tool in the brand custodian’s...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize...

 The bustling city of London is playing host to agency CEOs who will present their strategy and vision to the...