Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
Dentsu, Innovating to Impact.
OOH, experiential: The skip button doesn’t work out here
I spent a few days last week in Nashville at the MediaPost OOH and Experiential Summit, and I came back...
Why most AI transformations fail before they even begin
Across Africa and globally, organisations are accelerating investment in AI. The ambition is clear: improve efficiency, unlock growth and future‑proof...
In a world of noise, credibility wins
The 2025 World Economic Forum Risk Report underscored how misinformation and disinformation are increasingly spread for profit or political gain....
Location, location, location: The secret to OOH impact
Location determines impact – Strategic placement is the biggest factor in OOH campaign success. Precision targeting boosts ROI – Geotargeting...
