Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
Dentsu, Innovating to Impact.
Africa’s most powerful media isn’t on the media plan
Media now lives everywhere brands appear including litter, packaging and public spaces. Reverse Media Schedules treats branded litter as negative...
South Africans gaming loyalty programmes to survive a tough economy
Loyalty has become a key growth driver, powered by data that reveals what keeps consumers buying and spending more. South...
It’s a strategic decision, not a procurement exercise
PR agency selection now demands a commercially focused approach as earned, paid and owned media converge. Businesses must tie PR...
Will AI kill the radio star?
In 1979, the Buggles version of Video Killed the Radio Star' topped 16 international record sales charts and sold around...
