CTV ad buying: Perception and reality
Murkiness and misperceptions pervade the world of connected TV (CTV) ad buying. So don’t feel bad if it’s confusing to ...
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Tag: ad buying
Video ad buying should be customer-first, not channel-first
In this world, no advertisers with any kind of breadth and scale in their consumer offering, should be channel-first when ...
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Platform-driven TV advertising is mainstreaming, finally
Virtually every TV network, major media agency and top 100 advertiser now has an advanced TV ad strategy. What was ...
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The rise of programmatic buying: Digital, TV, radio and beyond
The next step for programmatic buying is beyond the digital world into other media types, like television and radio. Here ...
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