Tag: ad buying

Murkiness and misperceptions pervade the world of connected TV (CTV) ad buying. So don’t feel bad if it’s confusing to ...

In this world, no advertisers with any kind of breadth and scale in their consumer offering, should be channel-first when ...

Virtually every TV network, major media agency and top 100 advertiser now has an advanced TV ad strategy. What was ...

The next step for programmatic buying is beyond the digital world into other media types, like television and radio. Here ...