Advertising has seen a focus shift in the last 20 years, with companies realising that consumers will pay a premium for a product with perceived environmental or social benefits. This has le... Read more
“Advertising and marketing both form an integral part of the creation of intellectual property, whether it involves the development of trademarks, copyright works or advertising goodwi... Read more
The South African Audience Research Foundation is without a chairman of the board. The SAARF recently held a dramatic Annual General Meeting after which chair Clare O’Neill withdrew from the... Read more
The South African Advertising Standards Authority of South Africa (ASA) has applied to be recognised as an ombud for the industry. This would make it a recognised statutory body in terms of... Read more
There’s a broad misconception that comparative advertising is banned in South Africa, with proponents claiming this to be bad for consumers. This has come about largely as a result of ignora... Read more
The Advertising Standards Authority of South Africa (ASA) has sanctioned Zululand Fever, a title owned by Natal Witness Printing and Publishing Company, a Media 24 operation. The complaint w... Read more
