English, once the standard in a US-dominated Web, will be overtaken by Chinese as soon as 2015, according to the UN Broadband Commission. Meanwhile, according to NET.LANG – Towards the multi... Read more
Have you got your head around the buzz about content marketing yet? It took me a while. The urgent calls for social media marketing, repurposed content, online, below the line, SEO content,... Read more
I had the pleasure of beginning my marketing career pre-internet. Well, I think floppy disks and four-colour VGA monitors existed back in South Africa circa-1992/1993 (we were a little behin... Read more
The range of social media options is increasing at pace. Brands need to constantly evaluate new platforms to figure out if their consumers expect them to be there. But with a dizzying array... Read more
Given the widely accepted statistic that around 80% of new product launches fail, in these very tough trading conditions, should you be looking to introduce a new brand to consumers or to st... Read more
In today’s hypercompetitive conditions, where change is the only constant, the ‘grow or die’ mandate has never been more apt for organisations battling it out for share of consumers’ minds,... Read more
