Being in digital media I have had to do my share of content calendars over the years and the one thing that was always a challenge was finding an emotional connection with an audience. Read more
[PRESS OFFICE] Social media has thrown the possibilities for direct response copywriting wide open. But it is a crowded space, so how does your brand stand out? Read more
Every senior marketer and senior agency person use this cliché to describe their “unique” approach to strategy and the ways in which they should be evaluated. It’s time to abandon this trope... Read more
I believe the agency of the future is a formidable and irreplaceable long term partner who is intrinsically involved and dedicated to the full effect of its client’s business. Read more
The truth is more important than ever, and media brands and advertisers have a responsibility to portray the truth and ensure it is rooted in fact. Truth creates trust... Read more
Every New Year is inevitably accompanied by a slew of horoscopes, resolutions and predictions. Kantar has published their “2019 Media Predictions” from their experts around the globe, focusi... Read more
