An upside to uncertain times is that fortune favours the bold and after months of planning for the reopening of the activations industry – the day has finally arrived. Read more
The scale of disruption has forced communications agencies globally to rethink their strategies, which, for many has meant a radical pivot to be more digital. Read more
This article is a chance to share my personal view, writing from the perspective of someone who lost two friends and personally experienced a rough three weeks due to Covid-19. Read more
For years, reality was simply what was real. Today, it can still be that, but it can also be augmented (AR), virtual (VR) or mixed (MR), all very exciting forms of a different reality that i... Read more
Television advertising still dominates South Africa's ad budgets and can, on average, reach 78% of the population. Read more
TikTok is very different from anything that’s gone before and if brands want to benefit from it, brand owners and managers must start making serious marketing decisions on how to take advant... Read more
