With most consumers in South Africa being brand fugitives, i.e. not loyal to a single brand, brands must work hard to attract and retain them. Read more
Brands connecting with social issues can be a win-win: Consumers become aware of important social issues that may lack media exposure and brands connect with like-minded consumers in a more... Read more
Influencer is the buzzword in the marketing game right now, but with everyone jumping on the bandwagon, rumour has it the influencer bubble will soon burst. But who decides who is truly inf... Read more
Nielsen’s Digital Consumer Survey, which was conducted for the first time in South Africa this year, emphasises the need to view media in a holistic way. Read more
Tickets are now on sale for the MOST Awards, the annual celebration of media excellence, which takes place on 10 September 2019 at The Wanderers Club in Illovo, Johannesburg. Read more
Visit some African countries and it's difficult, so to speak, to see the wood for the South African brands. Zambia is a case in point. Read more
