Every New Year is inevitably accompanied by a slew of horoscopes, resolutions and predictions. Kantar has published their “2019 Media Predictions” from their experts around the globe, focusi... Read more
Psychological ownership is an important concept in marketing. Sellers are motivated to elicit it because having it makes you want to buy their goods. Read more
New research from Student Village has revealed more information about Centennials, the new generation gaining increased attention after Millennials. Read more
Brands need to step away from their strategy and listen to what their consumers want, which should be based on psychographics, not demographics. Read more
The world of business is rapidly changing, with tech being a major disrupter, and brands that don’t keep up will find themselves in trouble. Read more
A recent Media Connection-hosted event was the perfect opportunity to showcase the brand’s new partnership with online radio station Massiv Metro. Read more
