Studies have shown that diversity actually enhances creativity. It encourages the search for different perspectives and insights that lead to better decision making and problem solving. Read more
The youth have made their voices heard, picking their Coolest brands, in the 2019 Sunday Times Gen Next Awards. Here are the winners. Read more
Ladies and gentlemen, the political consumer exists. She is younger, vocal and importantly represents the growing sector of buying power. Read more
The latest ROOTS research has once again offered consumer insights to assist advertisers in understanding communities while building their brands. Read more
Perhaps a better question to ask in the interest of optimism is: will we see brands and marketing managers being brave enough to take a stand for ideas and creativity that will leave a posit... Read more
It’s all about how you tap into and evoke emotion. The audience has a sense of emotional investment in the characters or the brand, which translates to the feeling that they are part of the... Read more
