The original marketer’s conundrum of whether to TikTok or not, is today less so ‘how’ and more so ‘when’. Read more
The top five podcasts in South Africa by listenership include Distractible, The Joe Rogan Experience, Podcast and Chill with MacG, Wisdom & Wellness with Mpoomy Ledwaba, and Ideas that Matte... Read more
Winner of the MOST Awards Media Owner Legend 2021 is Mediamark CEO Wayne Bischoff. Read more
With viewers migrating to streaming services and web videos, the product placement trend makes sense. But not all product placements work as intended, and my research has shown that advertis... Read more
Advertising then has a key role to play – no, make that a responsibility – in ensuring that the campaigns and communications brands put out authentically align to what they claim to be and t... Read more
According to a McKinsey study, 79% of consumers in South Africa have changed stores, brands, or the way they shop due to the pandemic. Read more
