The stakeholders in the digital marketing ecosystem need to pull together to face its challenges and capitalise on opportunities. Read more
As an industry, we need to agree that it is in all our best interest to ensure that the business prospers, but for the SABC to prosper, they need our support. Read more
Alongside the Euro 2020 football spectacle runs a carnival of corporate advertising – often marketing unhealthy products such as alcohol, junk food and gambling apps. Read more
Marketing should not just be about building brands and driving sales, but it should also endeavour to make a difference. This is called cause-related marketing, Read more
[PRESS OFFICE] Google trends show how, over the past five years, the term 'influencer marketing' has steadily been used more and more by curious web surfers. Read more
The term ‘traditional PR’ should be scrapped from the industry’s language. If you’re saying you are doing anything ‘traditional’ now, you’re on the path to becoming obsolete. Read more
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