New research from Student Village has revealed more information about Centennials, the new generation gaining increased attention after Millennials. Read more
Brands need to step away from their strategy and listen to what their consumers want, which should be based on psychographics, not demographics. Read more
The world of business is rapidly changing, with tech being a major disrupter, and brands that don’t keep up will find themselves in trouble. Read more
A recent Media Connection-hosted event was the perfect opportunity to showcase the brand’s new partnership with online radio station Massiv Metro. Read more
We as media agents/strategists/buyers will have to recognise the fact that we will have to market through these artificial intelligence platforms. Read more
Knowing how many consumers or audiences a platform reaches doesn’t mean anything. We need more deep consumer insights, especially in a market like South Africa that is so diverse... Read more