Video trends that matter: Why 2026 changes everything
Prioritise context over reach (relevant beats viral) Design for mobile reality (vertical, instant-value) Invest in trusted environments (editorial beats algorithmic) ...
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Tag: brands
Is there still a place for creative agencies in 2026?
Not so long ago, this question would have sounded provocative. Today, it feels practical. AI-powered tools have put more capability ...
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Why brands win when entertainment stops playing small
If you want to understand where culture is heading, follow the light, literally. This April, LUMENOCITY transformed Cape Town’s Company’s ...
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The experience economy has arrived
South Africa’s consumer goods and services sector is entering a defining stretch. Years of economic pressure, digital acceleration and shifting ...
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Why Reddit belongs in your media plan
Social and programmatic platforms such as Google, Meta, TikTok, YouTube and LinkedIn are popular with advertisers for good reasons. They ...
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Media Moves: Primedia unveils digital vision, Aisha Mohamed appointed MD of Time Out South Africa, Standard Bank and SAFA announce partnership
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Primedia unveils ...
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