Put simply, personalisation, measurement and similar digital capabilities are the savvy marketer’s best defence against the clutter and the noise, allowing for the prioritisation of the cust... Read more
With digital disruption impacting almost every industry, clients have come to expect personalised service that can be accessed anywhere, at any time, via their preferred touchpoints. Read more
Like much else, including the intelligent management of brand equity during the pandemic, it comes down to good leadership that is translated into good brand communications that translate au... Read more
COVID-19 is reshaping digital transformation agendas across the world, coming on top of a growing global trend towards in-housing of marketing and advertising. Read more
Given the sheer scale of the COVID-19 pandemic and the potential devastating impact of human life and economies on the African continent, it is time for brands to step up and practice what t... Read more
The media world is more personalised than ever before, as consumers are increasingly spending time on their connected personal devices to organise, curate and discover media Read more
