Based on insight from a global qualitative COVID-19 consumer community, a considerable challenge faced by brands in a post-lockdown world is the phenomenon of ‘enochlophobia’. Read more
There are demonstrable benefits that we can see that come from spending through a downturn as consumers prove to be more open to positive brand messages. Read more
The evidence is overwhelming. Radio listening is up significantly, everywhere. What do brands and radio stations need to do to take advantage of this as lockdown eases? Read more
Well done, leadership of our country. This is big. Let’s not wait for another pandemic to hit us before you show up and show off as the leaders, we expect you to be and, ultimately, we aspir... Read more
Major brands such as Coca-Cola, Audi and McDonald’s have reinforced medical advice of social distancing through advertising. Guinness advertised unity and hope. Read more
[PARTNER CONTENT] Understanding the ins and outs of paid media can be challenging for most business owners venturing into the rest of Africa. Read more
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