For global brands to make a local connection is not always as simple as adding some shots using local talent or even an entire re-shoot of the concept in local setting. Read more
Forget business as usual. Great brands need to look at the world through fresh eyes. Here’s how to break away from the old and embrace the new. Read more
In 2019 the conversation has stepped up from brand safety to public safety and related trust issues, including supply chain transparency, consumer protection and social responsibility. Read more
A new influencer marketing player has entered the South African market. Humanz is powered by data, technology and facts. Read more
It’s a tough time in South Africa right now, economically and socially, but this climate hasn’t stopped two women from giving life to their dream of launching a female-focused ad agency. Cum... Read more
With most consumers in South Africa being brand fugitives, i.e. not loyal to a single brand, brands must work hard to attract and retain them. Read more
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