From rhetoric to relevance: Extended retail’s new rules for customer loyalty
The 2025 ASK AFRICA Orange Index reveals that in a fatigued yet resilient economy, empathy, efficiency and fairness are driving ...
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Tag: brands
Stop playing dress-up with culture
Every year on 24 September, our timelines fill up with the same predictable images: the South African flag, stock photos ...
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Memes are not enough
The term “cultural relevance” is all the buzz, But is it really culturally relevant when a brand simply hops on the latest ...
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Burrowed Perspectives: Swimming with crocodiles
When I was young, I often swam in the middle of Lake Kariba, Zimbabwe. My mum always reassured me,“ Don’t ...
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From B2Me to human brands
“People don’t buy what you do; they buy why you do it.” – Simon Sinek. In my previous article, The ...
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When trends turn toxic
In today’s always-on social media landscape, where an influencer’s video can rack up millions of views by mid-morning and vanish ...
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