Alongside the Euro 2020 football spectacle runs a carnival of corporate advertising – often marketing unhealthy products such as alcohol, junk food and gambling apps. Read more
Marketing should not just be about building brands and driving sales, but it should also endeavour to make a difference. This is called cause-related marketing, Read more
[PRESS OFFICE] Google trends show how, over the past five years, the term 'influencer marketing' has steadily been used more and more by curious web surfers. Read more
The term ‘traditional PR’ should be scrapped from the industry’s language. If you’re saying you are doing anything ‘traditional’ now, you’re on the path to becoming obsolete. Read more
If Covid-19 has taught us anything, it’s that adaptability is needed not just to thrive, but also to survive. This has certainly been true in business, where the mettle of marketers has been... Read more
In an age where competition is fierce, brands need to inspire loyalty. Driven by new and progressive ideas and channels, consumers have more power and influence than before. Read more
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