Jody Daniels is a brand strategist, thought leader, and business change agent. With a sharp eye on culture and an unrelenting focus on relevance, he helps businesses translate deep consumer insights into growth strategies that convert and connect. Jody is currently Strategy Director at Rapt Creative and Mortimer Harvey, and a published author of Deconstructing Design Thinking. Follow his thought-provoking takes on strategy and culture in his LinkedIn newsletter Cup of Jo Leadership Chronicle.