Insights 2016: Cinema is reaching TV audiences
The challenges being faced by our local television industry appear to be following an international trend. Can cinema close the gap ...
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Tag: cinema advertising
Cinema: A solid media platform that guarantees returns
*CYBERTORIAL: Cinemark’s Guaranteed Audience Package, launched in March, is an innovative way for advertisers to be offered an auditable audience ...
Read moreWorld to see first ever global cinema campaign
*CYBERTORIAL: Cinema will change history this month as 25 September marks the launch of the #FirstEverGlobalCinemaAd campaign titled #WEHAVEAPLAN. Set ...
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Box office records smashed: Cinema attendance surges
*CYBERTORIAL: Cinema performance in 2015 has been revolutionary, ground-breaking and worthy of an Oscar Award as it hits its biggest ...
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Why cinema ads tap into movie minds
One ubiquitous insight I appreciate from the recently held Future of Media Conference is the demonstration of the obvious direct ...
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The evolution of the big screen
The big screen is an industry that evolves just as quickly as her own interests, ambitions and skills. In fact cinema ...
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