Tag: digital transformation

Martech stack utilisation has fallen to 49%, highlighting the cost of underused marketing technology Advertising agencies are increasingly using generative ...

African retail is going digital, but physical and informal channels remain vital. AI can close execution gaps in pricing, inventory, ...

Boardroom-first marketing: CMOs must connect marketing spend directly to revenue, payback and enterprise value. Creative quality matters: Effectiveness-led creative consistently ...

AI is halving agency production time across content, reporting, campaign builds and creative. Time-based billing penalises efficiency, reducing fees when ...

The Media Online's weekly round-up of the latest media, marketing and communications industry news. Big move: Tractor Outdoor sets new ...

For years, Africa has been framed as marketing's next big opportunity. The emerging market. The growth story. The region to ...