Time to start measuring the real results of online advertising
How exactly do you measure whether your online advertising is working? Nikki Cockcroft clarifies the truth behind the debate. The ...
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Tag: DMMA
All the media moves
Media Moves… TheMediaOnline's weekly round up. MA(SA) searching for new board of directors. A mother city win for Avusa Media. ...
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Briefly…DMMA announces new category at Bookmarks Awards
The Digital Media and Marketing Association (DMMA), a non profit organisation that aims to grow and sustain a vibrant and ...
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To pay or not to pay, that is the question
A year ago DMMA chairperson, Nikki Cockroft, wrote about the potential of paywalls for making online media financially viable. Now, ...
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SAARF on audience measurement in a multi-platform world
The South African Advertising Research Foundation (SAARF) has been under much pressure lately regarding its research methodology. Should it be ...
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All the media moves
Media Moves… TheMediaOnline's weekly round of all the media moves. New news editor for Cape Argus. Simon Camerer joins DStv ...
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