Playing to win with gamified marketing
From corporate learning platforms to Discovery’s Vitality platform, ‘gamification’ has become a part of many people’s daily lives. The idea ...
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Tag: Grant Lapping
Social media is at the crossroads of free speech and regulation
The debate around social media moderation has been with us since platforms like Facebook and Twitter (now known as X) ...
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If you build it, they won’t come … unless your digital media is set up correctly
Most enterprises are keen to work with partners that offer an integrated media and creative offering when they’re building or ...
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A disconnect in the digital age
Digital transformation remains a top-of-agenda item for most brands and agencies in South Africa. But even though organisations understand the ...
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The lines between digital and TV are blurring — and in time, they’ll disappear
From a consumer perspective, the lines of the TV experience and the streaming experience are already blurring.
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Digital marketing agencies need to tap into offline data to elevate performance for their clients
Digital marketers can no longer merely be the people who load and optimise ads across programmatic ad platforms - they ...
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