SA agencies and brands make their mark in MMA’s Business Impact Index
Media agencies Mindshare and The MediaShop were ranked first and second respectively in the Mobile Marketing Association’s annual Business Impact ...
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Tag: mobile campaigns
Mobile must prove its mettle to be taken seriously in the marketing mix
To really be given a chance to show its mettle, mobile content must be tailored to fit its unique, smaller ...
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Real world metrics for real world impact
Location data brings the real and digital worlds together; basically, location-based campaigns can segment and reach highly specific audiences.
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Five golden rules of mobile marketing
CYBERTORIAL: Marketing via mobile is a powerful way to expose people to a brand and to get them to interact ...
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