Media agencies Mindshare and The MediaShop were ranked first and second respectively in the Mobile Marketing Association’s annual Business Impact Index's ‘Africa’ Index held in New York. Read more
To really be given a chance to show its mettle, mobile content must be tailored to fit its unique, smaller format... in 2018, brands and agencies continue trying to retrofit ATL content. Read more
Location data brings the real and digital worlds together; basically, location-based campaigns can segment and reach highly specific audiences. Read more
CYBERTORIAL: Marketing via mobile is a powerful way to expose people to a brand and to get them to interact with it. Consumers want something from the sites they frequent on their mobile pho... Read more
